MAX - 2016

MARKETING EXCELLENCE SERIES (MAX), 2016

(Venue: LJ Architecture Auditorium)

 MAX 2016 began on 31^st August, 2016 with a heritage walk to the old city followed by an immersion visit to The House of MG where the budding marketers (our marketing specialization students from 2^nd year LJMBA) interacted with Mr. Abhay Mangaldas on heritage marketing.

The next three days saw eminent marketers from well-known brands sharing their experience and interacting with our marketing students. The details of the speakers with topic are attached below:

LIST OF MARKETING EXPERTS & SCHEDULE

TIMING / DAY	1ST SEPT	2ND SEPT	3RD SEPT
10:00 – 11:15	Mr. Hemant Ambhorkar (ASSOCIATE VP - RELIANCE JIO) Sales & Distribution of 4G Services	Mr. B.N. Pandey (The Business Drivers) Marketing Strategies of a start-up	Prof. Abhishek (IIM-A) Marketing of Mobile Coupons
11:30 – 12:45	Mr. Smit Nebhwani (Founder –VOOLSY) Marketing Strategies of Voolsy Mobile App	Ms. Shilpa Nair (Manager – Marketing) and Mr. Utsav Patel (ALPHA ONE) Mall Management with focus on Marketing	Mr. Anand Jha          (ASSOCIATE VP – NDTV) Distribution Strategies of NDTV
1:30 – 2:45	Mr. Abbas Hajoori (OWNER – SOSYO) Marketing Strategies of SOSYO	Mr. Siddarth Sundram  (REGIONAL SALES MANAGER – INDUSIND BANK) Sales Management of Financial Products	Mr. Mukund Shukla (CHIEF MANAGER – INDIAN EXPRESS) Marketing strategies

The event was well covered and well received in the newspapers including Gujarat Samachar, Indian Express, Divya Bhaskar and Ahmedabad Mirror. 

All the participants (marketing students) would be getting the certificate of participation on successful completion of immersion project (1-2 weeks) with one or more of the brands which participated in MAX 2016.

The marketing experts were very happy to interact with our students and were appreciative of the overall quality and attitude of our students. They also appreciated the infrastructure and the arrangements made!