LJMBA Students at IIM Saatvik Food Festival

LJMBA Students at IIM Saatvik Food Festival

SATTVIK – the festival to celebrate traditional nutritious food and associated knowledge systems was started fourteen years ago at the IIM-A, to provide market based incentives for conserving agro-biodiversity. 

This year the Satvik Food festival was from 23^rd December to 25^th December wherein 71 students from LJMBA volunteered to help the rural women to sell different products brought by these women from their native places. There were around 100 stalls sponsored by the Ministry for Women and Child Development, the students of LJMBA helped these stall owners to sell their products. The Satvik fair included the following Farmers’ fair of organic and eco-friendly agro- products, Crafts, Pottery, Folk Dance and Songs and Exhibition of Grassroots Innovations. 

The students volunteered to promote the stalls as the stall owners faced the problem of understanding the culture and language. The profit made by the stalls was very high and the owners were extremely happy with the students of LJMBA. The few products included were organic/wild honey, Assamese traditional clothes, organic herbs, Organic Pulses, Seeds, Organic oil and ghee, some traditional food varieties which have been forgotten in the households.